Got inspired after helping out for RSAF pitch this week. Had some spare time at work and decided to play around with some images. Although this technique isn't new in advertising, it can be quite an effective tool to create something that visually stands out.
Juxtaposition is the placement of two or more things side by side, often in order to bring out their differences. Imagine a man walking a well-groomed dog on a pink leash on one hand and a rough Rottweiler on a spiked collar on the other hand. The juxtaposition could be shocking, humorous, or just plain strange. Regardless, this literary term calls attention to two distinctly different things by placing them right beside one another, or juxtaposing them.
I noticed that when using this technique, its visually more appealing to have both side of image sharing similar background colour.
When this is done, the whole image looks seamless.
Well, maybe in the future i can get the opportunity to use this technique paired with something modern and fresh to
create something visually stunning.
