A small publication on my works done in a class workshop during my time in Lasalle College of the Arts.
As Singapore celebrates its golden jubilee of 50 years, the common question arise on what exactly is the Singaporean culture? Instead of emulating others or dreaming or an ideal culture, why not look into ourselves, they way we were brought up, our quirks and habits and embrace them as these are the things that makes us special as a country. The Singapore culture or what makes us unique is already in us.
A summary of my works done from the past year crafted into a direct mailer format.
School project that required us to use traditional media to develop our very own creative pitch that opens doors, and makes you stand out from the hundreds and thousands of advertising and design students graduating into the worldwide job market. It should engage your chosen client in such a captivating way that they want to see and know more.
E-greeting card for RSAF to usher in the Chinese new year.
