a different approach to a shoe problem.
Every year about 1 week before the Standard Charted marathon, runners have to walk through all the booths at the event just to collect their marathon race packs. Sport brands usually see this opportunity to increase sales and awareness by creating point of sales event booths to encourage runners to purchase their products and use them for the actual marathon.
PUMA Singapore approached us with an opportunity to do something fresh for an on ground activation to promote their NITRO shoe line. Their aim was to create a lasting impression on runners and educate them about their shoe’s NITRO technology as well as sell some limited addition marathon merchandise.
no seasoned runner would wear a fresh pair of shoes to compete in a marathon.
INSTEAD OF THE USUAL POINT OF SALES EVENT SPACE, WE brought every marathon runner INto A VISUAL AND TACTILE experience as they walk through the nitro lab.
Each part of this event space was carefully planned out so that every marathon participant can learn more about the various materials and NITRO technology that goes into building our PUMA shoe series.
Conceptual render of the entrance to our NITRO Lab.
